Built for UK tradespeople

Meet Ali.
Your trades PA.

She answers when you can’t, captures the job, helps send quotes, books the work and chases unpaid invoices — while you stay on the tools.

Keep your number · Your phone rings first · Calls you answer are free
Never miss a call
24/7, evenings included
Keep your number
From £59/month
Listen — 1 min 35 sec

Don’t take our word for it.

This is a real call. Ali booking a boiler repair, start to finish.

Ali booking a boiler repair
Real customer call · Bristol · 2 Mar 2026
0:00 / 1:35
You’re always first

Your number stays.
Ali’s your safety net.

Your phone rings first or straight to Ali — you choose. Pick up and it’s just a normal call. Can’t get to it? Ali’s already on it.

Need Ali to handle evenings while you’re off the clock? One setting. Jobs captured while you sleep.

You missed it
Ali answered, captured the job and texted you the details
Evening mode on
Calls go straight to Ali — you’re off the clock

The phone rings at the worst times.

It’s Tuesday afternoon. You’re halfway through a job, hands full, customer watching, phone ringing in your pocket. By the time you get outside and call back, they’ve already tried someone else.

It’s not just the missed call. It’s the quote that waits, the booking that drifts, and the invoice that gets chased at 9pm.

£850

Gone. From one missed call.

Ian, Electrician — Buckinghamshire
Only gets a few Checkatrade calls each month.
Now he won’t miss any of them.
Plumber mid-job Electrician on site Roofer on the tools Plasterer at work Electrician up a ladder Gardener mid-job
Missed call notification

Like hiring a PA.
Without hiring a PA.

Hiring office help is expensive. Ali handles the front-office jobs that most often slip — answering missed calls, capturing enquiries, sending quotes, booking work and chasing unpaid invoices — without the payroll, the training or the fixed hours.

You just do the work.

One thing. Start to finish.

Answered. Booked.
Quoted. Paid.

A customer calls. Ali picks up, gets the details and holds a slot in your diary. Quote goes out — Ali can send it or you can. They say yes. The invoice goes when the work’s done. Late paying? Ali follows up. You do the work — so you’re not still doing admin at 9pm.

Job captured

New customer enquiry

YOU
Answer if you’re available
Ali Captures every other call
✓  Job captured

Booking made

Provisional slot held in your diary

Ali Checks your diary, holds the slot
YOU
Confirm with a single tap
✓  Slot held

Quote sent

Customer can accept via text

Ali Can provide quotes on calls
YOU
Create quotes from library
✓  Quote sent
£

Invoice paid

Instant payment options

YOU
Create invoice from your quote
Ali Chases any unpaid invoices
✓  Paid
Where Ali sits

Not a receptionist.
Not job software.
Your trades PA.

An answering service takes messages and stops there. You still have to do the quote, the booking, the invoice, the chase. Ali keeps going.

Job management apps start once the job already exists. They don’t capture the call. Ali does both.

Hiring office help is expensive. Ali handles the front-office jobs that most often slip — answering missed calls, capturing enquiries, helping send quotes and following up on invoices — from £59, without the payroll, the training or the fixed hours.

Simple pricing.
Two ways to start.

You only pay when Ali captures a real job opportunity. Your phone rings first — if you pick up, it’s free. Ali only steps in when work would otherwise slip away.

£59
Flex — pay as you go5 captured job enquiries included, then £6 each. Upgrade to Fixed anytime. Best if you want to answer most yourself.
£119
Fixed — flat monthlyUnlimited Ali. Best if you are busy or want most calls going to Ali.
Spam, wrong numbers, suppliers and existing-customer admin don’t count.
Calls you answer yourself are always free — see full pricing →
Setup

Up and running in five minutes.

From the van, over a brew — done before you’ve finished your mug.

1

Tell Ali about your business

Your trade, services, and working hours. Ali learns how you work so she sounds like part of your team.

2

Ali covers your calls

Your phone rings first. If you can’t answer, Ali picks up, captures the job, and texts you the details. Or switch to evening mode and Ali handles everything while you’re off the clock.

3

Calls become cash

Ali answers, captures leads, books jobs, and chases invoices. You focus on the work — the admin runs itself.

Questions?
Straight answers.

The stuff you’d ask at the yard gate.

See all FAQs →
Do I need a new phone number?

You get a dedicated business number that Ali answers. Forward your existing number to it so you never expose it publicly, or use it as your main line.

What counts as a real job opportunity?

A real job opportunity is a new customer enquiry that Ali captures for you. Many calls don’t count: existing customers chasing a job, spam, wrong numbers, suppliers. If you pick up yourself, it’s always free. 5 job opportunities are included every month. After that, extras are £6 each. Full breakdown →

What happens if I answer the call myself?

If you pick up, it’s just a normal call — free, no job opportunity used. Ali only steps in when you can’t answer.

Can Ali handle evenings?

Yes. Switch on evening mode and calls go straight to Ali — you’re off the clock. Switch it off whenever you like.

Is Ali a human?

No — Ali is an AI. She sounds natural and handles the conversation professionally, but she’s not a person. You can hear exactly how she sounds in the demo above.

How much does it cost?

Flex: £59/mo — 5 real job opportunities included, then £6 each. Fixed: £119/mo flat, unlimited job opportunities, no overages. Calls you answer yourself are always free. See full pricing →

Can I try it first?

Yes. The free demo lets you hear Ali answer a call for your trade — no credit card, no commitment.

Meet Ali.
Your trades PA.

Hear her on a real call, or try the demo. Set up in under five minutes.

Hear Ali answer your calls → Book a free demo call 5 min setup • No credit card • Cancel anytime